SOUL Private Collection

About Us

Everything we do, we do with SOUL.

Humble Beginnings

The SOUL Private Collection began with a man who had a wandering SOUL and a love for beautiful locations. “My wife and I started planning our dream holiday one day, never thinking we would travel the world, start a business and scavenge the next exquisite location or hotel to buy. We enjoyed the feeling of being made special by the people that worked in the hotels we stayed at and we wanted to extend that same special feeling to our guests, however we wanted them to experience it at a higher level, every day.”

Our SOUL Family

We are an awesome collection of various types of accommodations located in the most beautiful parts of South Africa. Our main aim is to provide our guests with cool, creative, soulful experiences.

We get a kick out of what we offer, not only are our accommodations uniquely quirky, modern, fresh and light, but we offer a soulful experience, which is warm, friendly, full of smiles and five-star service. We are about value and exceeding your expectations. The soulful experiences we provide is all thanks to our loyal and humble staff who are the heartbeat of every property.

Our secret is simple – it lies in our SOUL

SOUL Goals, Vision & Values

Our Vision

SOUL Private Collection

SOUL Vision

Our vision as a brand is to be locally and globally recognised, this is achievable through our passion, energy and enthusiasm for what we do, we as a team love what we do. We invest in our people. We are a loyal and trustworthy brand; we treat our guests with care and a soulful approach.

Our Goals

Exceptional Value and Service

SOUL Goals

To provide our guest with quality, creative experiences, exceptional value and service. Development of our staff, we invest in our staff because they are invested in us and are passionate about our brand. To be adaptable, to evolve, to be consistent in our growth process. To give back.

Our Values

Building Long Lasting Relationships

SOUL Values

We value and encourage our staff, who are the heartbeat of each property to do better, by upskilling their skills through training and a belief in them that anything is possible. We work with integrity, we are reliable, we are attentive, we are transparent, we build long lasting relationships with guests and suppliers, we acknowledge mistakes without being defensive, we are, SOUL Private Collection.

SOUL Cares

SOUL Private Collection’s character is full of SOUL , which means we love to give back and do our part.

SOUL Cares with Nandi our Seahorse

Nandi was born out of a need and desire to give back to the less fortunate and to assist in protecting our beautiful Mother Earth. Nandi in English means happiness and in Zulu it means joy and satisfaction.

Nandi represents everything SOUL and is a true mascot to our vision, values and goals. Seahorses work in pairs and are loyal mates and are a symbol of strength and power. This is exactly how we operate at SOUL Private Collection as a team, we are loyal to our brand, our guests, our communities, and our planet. We are always looking at ways as to how we can reduce our waste and turn it into compost and this is another reason why we support Ladles of Love, they have an initiative called Feed the Soil, which addresses both the need for ‘zero-to-landfill’ food waste along with the need for Urban Farmers to enrich their soil. This will help them grow better, nutritious produce while finding a route to market.

The SOUL Private Collection makes use of Charlotte Rhys products which are biodegradable. We reuse the containers that all products come in to reduce our plastic waste.

We adhere To Fair Trade Tourism Safety Protocols & A No-Touch Policy with any wild animal. There is far too much devastation caused by poachers killing rhino for their horns, or elephants for their tusks. This is completely unacceptable and even though we do not run an animal centre we support those that practice Fair Trade. It is our duty to educate our guests of the importance of a no touch policy when it comes to our exquisite wildlife.

Our SOUL branded water is bottled in glass bottles therefore reducing our plastic footprint. We run a paperless organization. It is all about starting to make a difference, and we plan on making a BIG difference as we do everything with SOUL.

TALK TO US

CONTACT US

Phone Us

Reservations

Contact Reservations

Phone Us
+27 87 059 0237

Working Hours

When are we available

Working Hours

Monday to Friday:
09h00 – 18h00
Weekends & Public Holidays:
09h00 – 12h00

Email Us

Email Reservations

Email
Reservations

Central Reservations
reservations@soulprivatecollection.com
SOUL Marketing
marketing@soulprivatecollection.com

Find Us

Physical Address​

Physical Address​

SOUL Private Collection
2 Gordon Road
Gardens, Cape Town 8001
Western Cape
South Africa

We’d love To Hear From You!

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